![]() The network, which is mainly devoted to covering politics from a left of center slant, averaged only 112,000 viewers for its total day coverage in April. The morning show problem was only one of many for MSNBC in April. So “New Day” is up more than 50 percent since then, while “Joe” is down 17 percent. In February, the month before the plane disappeared, “Morning Joe” had a comfortable margin over “New Day,” 127,000 viewers to 79,000 in that advertiser-preferred group. The average for April among viewers ages 25-54 was 119,000 for “New Day,” to 105,000 for “Morning Joe.” Both were fighting for the right to a distant second to “Fox and Friends,” which averaged 237,000 viewers in the age group. Lifehacker: The online how-to guide for exercise, cooking, technology, parenting - and just about everything else - is being sold to the digital-media giant Ziff Davis.CNN’s Experiment: An attempt to revive the network’s flagging prime-time ratings with a mix of exclusive interviews and specials dedicated to hot-button topics is off to a slow start.And the biggest draw on Fox News is a 5 p.m. The New Prime Time: Daytime shows on CNN and MSNBC are outranking evening programming. ![]() Cuts at NPR : The nonprofit media organization laid off 10 percent of its staff and halted production of four podcasts to make up for a $30 million gap in its budget.From that date, through last Friday “New Day” won 25 days to eight for “Morning Joe.” (Though, in perhaps a sign that the momentum may be shifting back, “Joe” beat “New Day” easily on the last recorded day, April 25.) Some programs continue to be split about 50/50 between it and other news.īut since March 13, when the CNN plane coverage was ratcheting up, “Morning Joe,” which has generally enjoyed wide attention in New York-based media, has found itself consistently behind the 10-month-old “New Day” on CNN. Though CNN has backed off its blanket coverage, it still reports on the story virtually every hour. The slide in ratings for MSNBC has clearly been tied to the lingering increase CNN is experiencing from its marathon coverage of the missing Malaysian airliner. The Fox News entry, “Fox and Friends,” as always, dominated the morning cable news ratings both among total viewers and those ages 25 through 54, the group that is the basis for news advertising. It was the second straight month that the new morning show on CNN, “New Day,” topped the long-running “Morning Joe” among the viewers that determine advertising dollars for news programming, finishing second for the month. in total viewers and the 25-54 demo.įor more ratings information and analysis go to ShowBuzz Daily.April proved a cruel month for MSNBC, with the news channel hitting some of its lowest ratings in seven years, and its prominent morning show, “Morning Joe,” falling to third place in the cable news competition. Here are the prime time averages - encompassing shows which air from 8-11 p.m. Here is a full breakdown of Wednesday’s cable news ratings by show:Īs for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 demo. Fox & Friends topped both shows in the demo and total viewers. Morning Joe did beat CNN This Morning in total viewers. That was enough to edge out Joe Scarborough and Mika Brzezinski’s morning show, which averaged 263,000 demo viewers across three hours. The morning after the 2022 midterm elections, an average of 268,000 demo viewers tuned into CNN This Morning, which struggled in the ratings its first week on air. CNN This Morning, the network’s new breakfast show helmed by Don Lemon, Poppy Harlow and Kaitlan Collins, beat MSNBC flagship Morning Joe in the advertiser-coveted 25-54 age demographic Wednesday.
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